Creative Direction, Digital Assets, Media Kit
I worked with BELANCÉ from 2013-2014 during their early stages of establishment as a destination for menswear accessories. The brand is imbued with a blend of contemporary style, traditional tailoring and genuine customer service. Even though it was an online only platform at the time, they still wanted to provide an unique and personal shopping experience like no other. In this case we focused on keeping the website easy to navigate, dynamic imagery and worked on weekly blog posts to connect with their consumers. I assisted with creative direction for their website layout, digital assets such as EDM banners, product photography, mail chimp newsletters and media kits.