Creative Direction, Spatial Design, Print Collateral

Freitag is a clothing and accessories brand that aims to give used materials a new life by "recontextualising" them, such as turning truck tarps into bags. In collaboration with Shohei Nomura (Spatial Designer), we developed the look and feel for their Kyoto concept store and print material to promote their new line of women's denim and accessories. This concept demonstrates Freitag's underlying theme of transformation by allowing consumers to interact and engage with the space showcasing their bikes on the wall as they enter and leave the store.