Creative Direction, Print Collateral
Kombrewcha is unadulterated kombucha for 21+ based in New York. Their target audience is women aged 25 to 50 who consume healthy and organic new age food and drinks. They shop at Whole Foods, practice yoga, read labels, and want to maintain a healthy lifestyle. This visual style communicates Kombrewcha's bold, whimsical and playful personality through a bright colour palette and witty language.